Effy – the living efficiency

The Effy lunch challenge – 1

Effy lunch challenges are simple riddle where the dish consumed directly relates to the answer…
In today’s case, Effy went with her partners in Shanghai for a fish hot pot. Their JV are under performing for a good 3 years now. The JV operates in a flourishing industry, yet sales hardly manage to reach expectations. The sales team is top shelf quality and the service provided has clear competitive advantage, yet something just doesn’t quite click with the market… a lack of reactiveness… Suddenly, while fish’s fumet invaded her nostrils, Effy had a revelation… (click here for the answer).